Managing many social media sites can be a bit challenging for the non-profit who has little time and/or resources. Many social media sites, including Facebook, recognize this fact. They also know that social media is increasingly being used for fundraising.
To make managing multiple sites easier, Facebook allows you to post your social media activities on Twitter by posting tweets directly from your Facebook page (and visa versa). [Click here to continue…]
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Over the past few months, I’ve had several conversation with folks asking how much a blog like mine costs on a monthly basis.
Here is a breakdown of my actual monthly costs:
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Last night was no fun. A batch of tainted Sun-Dried Tomato Chicken Sausages owned my ass from 9:00PM until 4:00AM this morning. No fun at all.
A few hours before my hot date with KOHLER, I was on a conference call where someone asked: “How can I get a lot of engaged followers on Twitter?” I scratched my head a bit and than realized that the majority of my posts have been about the one thing everyone on Twitter cares about: [Click here to continue…]
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I wanted to get this video live as soon as possible for folks that are upgrading to WordPress 2.7. I had zero issues upgrading (detailed instructions are below this video).
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Note: This video was made using WordPress.Org version 2.6. If your backend looks like this, then you’re on version 2.7.
Social media needs to be easy to use in order for non-profits to impact fundraising. Why? Because social media is conversation. Time spent on the phone with your website’s hosting company could better used engaging fans - actually DOING social media!
Now, a blog is much easier to maintain and customize than a traditional website. In this video post I’ve outlined four major areas (outlined below the video), showing you details of the actual back end of my blog to demonstrate “ease of use”.
At the end of the video I mention a free“Blog Jump Start” course for non-profits that I’ll have for you in a couple of weeks.
Non-profits that use a traditional website frequently complain to me about how hard it is to do the simplest changes. A Wordpress.Org blog makes creating web pages and posts as easy as writing a word document
Non-profits that need any additional functionality - surveys, audio players, donation widgets - usually have to get a hold of their hosting company or call the guy on the right side of this page. WordPress has a built in community of thousands of software developers who have created over 3,500 plug-ins. These plugs-ins do everything from eliminating spam comments to playing music and video within your site.
Changing the design within a traditional website involves selecting one of 50 or so templates or have someone write code for your site (time, money, and frustration). Wordpress has over 500 free “themes” which dictate the look and feel of your blog. One of the best themes is the Thesis theme by Chris Pearson. Thesis has an extremely flexible design that’s driven by menus and check boxes - little to no coding.
Traditional websites offer only the support provided by the vendor. WordPress and especially Thesis have great forums with folks who will help you with any question.
As I mentioned at the end of the video, stay tuned for the free “Blog Jump Start” video course for non-profits.
If you found this post useful, leave a comment, subscribe, or find out how I can help your non-profit.
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John Haydon's social media marketing approach leverages his 15 years of corporate sales and marketing experience.
The purpose of this blog is to help small businesses, social entrepreneurs and non-profits develop effective social media marketing strategies that get more cash coming in the door!
Read more about John and his Social Media Coaching Service.
