Using a blog platform, like WordPress (with the Thesis theme, of course), to run your website means that your non-profit will get more love from Google.
Search engine optimization, or the tweaking of your website to rank high in Google, can be summed up in a simple business objective that Google holds near and dear to their hearts:
“Lets give the most valuable, relevant and current results to folks who use our search engine!”
I’ve broken down the video into these three “content qualities“:
- Valuable - Traditional websites generally have content that is broadly smeared throughout all of it’s pages. Blogs, on the other hand, allow for highly-concentrated silos of “topic niches” in each post.
- Relevant - Because of the highly-concentrated lumps of content within a post, trackbacks are frequent. This linking encourages Google to rank these blog posts higher because they have already been “tagged” by real people.
- Current - Google is not in the business of serving up stale, crappy web-pages. Blogs allow for frequently produced content; websites tend to go stale each time the intern quits
If you liked this… read these:
Why Your Non-Profit Needs A Blog: An interview with Chris Garrett
Video Post: Blog Vs. Website - Connecting With The Tribe
Video Post: Website Vs. Blog - Social Proof
Next Week: Ease Of Use (featuring Thesis)
Related posts:
{ 8 comments… read them below or add one }
Brilliant John,
Nothing puts me off more than visiting a site that hasn’t been updated since 1998. Now that I think about it, I must read blogs about 80% of the time I’m online.
I definitely think I need to incorporate video into my blog. Seems to be so much handier and you can say so much more. Plus its easy on the old RSI
Paddy,
Thanks for the comment. Yep - video is pretty easy to do with a blog.
John
That Michael Martine… what a poseur!
@Michael - You’ve got some good stuff on SEO, for sure. But what the heck does a nomicon look like anyhow?
@Michael - I’ve heard a preview of it through the IttyBiz course. Very, very useful stuff!
@John - Yes, I know, and your assessment of it I read in a comment elsewhere was very positive. I wanted to explain it a little bit for the benefit of your readers.
The final version will have video and an expanded ebook.
Hi
Just added your excellent: ‘Free Report: Twitter Jump Start - The Twitter Guide for Small Non-Profits - Corporate Dollar’ - to my Top Blog Posts and Articles on Twitter.
@Eamon - Thanks for adding The Twitter Jump Start to your blog! Let your readers know that they can ping me on Twitter with any questions.