The week before last, I rang the bell for round one in the “Website vs. Blog” series, which is designed to underscore the business value of a blog that traditional websites lack.
Round one went to the Blog, who completely dominated the Website by helping non-profits and small businesses connect better with their customers.
Round two: Social Proof
People are more likely to look for value on your website if they see that many other people have already found value. Once they see this social proof, they’ll take action on your site. Traditional websites display social proof in just two ways: testimonials and impressive customer lists. Because a blog platform is essentially a social media platform, demonstrating social proof to potential customers and donors adds at least two more powerful elements:
Subscriber and comment numbers
Next Week: Search Engine Rubber Chicken Fight
If you liked this…read these:
Why Your Non-Profit Needs A Blog: An interview with Chris Garrett
7 Reasons Non-Profits Rock At Social Media
Seth Godin On Using Social Media To Empower Your Tribe
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