I admit it - I’m a social media addict. Is that bad? I have been able to discover some pretty useful tools for non-profits… and I haven’t hurt anyone. My fiance still loves me - and it doesn’t seem like she’s secretly planning a family intervention.
Anyhow, a few weeks ago I became interested in a site called Stumbleupon after reading an article by Problogger titled “Building Your Blog With Stumbleupon”. Although I’m still flushing out it’s use for non-profits, there seems to be strong potential for increasing your traffic and engaging your fans.
Note to reader: All social media tools should be evaluated within the context of your non-profits overall marketing strategy. That being said, DOING social media and is much better than thinking about it.
Stumbleupon users discover web sites based on their interests. It’s applying social bookmarking technology to a natural activity web-surfers do everyday:
We find a cool website and send it to a friend.
Who knows how much traffic you’d get if your fans bookmarked pages from your NPO’s web-site on Stumbleupon? The potential would be exponential.
Let’s explore a few Stumbleupon rules:
- When your fan is the first to Stumble an article, their picture (and blog) will be seen when folks comment on your discovery. Any links they have to your non-profit will create traffic for your non-profits web-site.
- When your fans get known for recommending good content, other Stumblers will start to review their blog, which will increase traffic for your non-profit’s web-site.
- The more reviews your fans have, the higher they rank, adding more “Stumble Weight” than someone new to Stumbleupon.
- The more people that add your fans to their “friends”, the better their ranking on Stumbleupon. This too will increase traffic for your non-profits web-site.
- If your fans recommendation of your website becomes a top pick, you become a rock star (which I have yet to achieve).
- The underlying rule with Stumbleupon (and all social media) is to sincerely seek to provide useful content to others, keeping their needs foremost in mind. When your fans follow this simple rule, it reflects on your brand, and increases your fan base.
- All you need is 10 fans, working together on Stumbleupon, to increase traffic for your non-profits web-site.
- Stumbleupon is highly addictive and should not be taken when operating heavy equiptment.
Can Stumbleupon help or hurt small non-profits?
Related posts:
{ 0 comments… add one now }