How many times have you caught yourself wondering if there’s a better way to raise money for your Non-Profit? Seth Godin, during today’s Network For Good conference call acknowledged that the 100-year old model of fundraising is no longer working.
Stop The Spam!
Spamming wealthy people and corporations with requests for money no longer works because the number of folks doing it has increased a thousand-fold! And do more of this leads to less and less results…
So… Non-Profits must flip the funnel on it’s side.
- Turn the funnel into a megaphone and give it to your biggest fans (and not your fundraisers)!
Create something remarkable that people will make remarks about!
- Inspire people to be inspired you’ll give them a reason to talk about your non-profit.
- Once they start talking, then give them the tools they can use to talk about your Non-Profit.
When asked about how to approach Web 2.0, Seth said, “The most important thing is: Don’t do anything if you can’t do it great!”
Lastly, he recommends that folks start with having a great blog first.
Download the audio here and get the full eBook here.
If you liked this, you should read these:
Teach Your Fans How To Make A Great Squidoo Page
How To Get A 124% Increase In Your Website’s Stickyness
Your Non-Profit’s Renewable Energy
The “Rules of The Road” For Non-Profit Social Media
{ 4 trackbacks }
{ 0 comments… add one now }