Is there anything better than getting tremendous value and utility for free?
Nancy Schwartz, of Getting Attention, just released a report that blows away “Free Ice Cream” day in Boston. Her “Nonprofit Tagline Report–For Messaging That Connects, Even in a Down Economy” is based on her marketing study of 1,900 non-profits.
I’ve gotten so used to “free” meaning “Free Checking” (yawn), that I was unprepared for what I found in the report. It’s not just a “report”. It’s what I’m calling the ”Tagline Bible For Non-Profits“.
Nancy’s report includes these goodies:
- First of all - 73 pages! Clearly, Nancy put the time and research in to create something that has some serious “long tail” value.
- Tagline Don’ts- for example, don’t be generic and don’t have a tagline that you can’t stand behind.
- What Makes A Strong Tagline- This includes the business value of a tagline and even a 10-point checklist called “Your One-Stop Check-Up For Powerful Taglines“
- Winners of the 2008 Nonprofit Tagline Awards, Including the my favorite, “Where Actors Find Their Space” by NYC Theatre Spaces.
- Over 1,000 Tagline Examples (more than ever before in one place) to put to work for tagline brainstorming.
So… what are you waiting for? Just Do It!
If you liked this, you should read these:
Taking Your Taglines Personally
Seth Godin On Creating A Non-Profit That’s Remarkable
Your Non-Profit’s Renewable Energy
The “Rules of The Road” For Non-Profit Social Media
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Wealth, like happiness, is never attained when sought after directly. It comes as a by-product of providing a useful service.HenryFordHenry Ford