Small non-profits posess unseen social media assets that rival some of the biggest corporations. The following is adapted for non-profits from a post on Robert Lesser’s Acquiring Minds blog:
- Give me a Megaphone - For small non-profits, evangelizing attracts investors, partners and customers.
- My Generation - Younger non-profit professionals have a huge appetite for expressing themselves.
- A Clean Slate- With little marketing infrastructure, a small non-profit marketer can create a mega-presense on the web using blogs as their website’s backbone.
The Big Squeeze - The cost of entry for social media is close to zero.- Sweat Equity - The greatest resource for a small non-profit is sheer effort. Small non-profits have dedication and hard work build into their DNA.
- Risk / Reward - The small non-profit marketer recognizes that the rewards associated with engaging in public customer dialog outweigh the risk of losing control of the marketing message.
- Let`s Fail and Try Again - Smaller organizations are more likely to experiment with marketing media and social media is another option to test.
As I’ve mentioned in a previous post, sincere and honest communication should be cornerstone of all non-profit social media. Kevin Hendricks, over at Think Personality says it best: “Be yourself and social networking will be that much easier. Find your organization’s personality and run with it”.
If you liked this, you should read these:
The Six “Sees” of Video for Non-Profits
Non-Profit Blog Rule #1: Wear Dirty Pajamas
The NPO Elevator Pitch
The “Rules of The Road” For Non-Profit Social Media
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Can you tell me who did your layout? I’ve been looking for one kind of like yours. Thank you.
Thanks John for the reprint on my blog posting.
Non-profits are well-positioned to benefit from social media and even better than their for-profit cousins given their altruistic intentions. Seldom will anyone doubt the sincerity of non-profit messaging - a strong plus.